Fired Up

Eli Schiff, on Mike Monteiro's Interaction 15 talk:

Picture yourself in that auditorium, being confronted by Monteiro’s disparagement of aesthetics, on the basis that, “you’re not an artist.” Or take his argument that saying “‘it looks good’ is not a rationale, it’s a red flag” and indeed a fireable offense at that. All as if aesthetics plays no part in selling clients on design.

It's the last line there that really grabs me. We all want to believe that the work we're doing is based in solid, sellable reasoning. But in my experience, quality aesthetic is what actually closes the deal, time and time again.